ANTI-BRANDED
The Good Good gives new life to second-hand clothing with the addition of prints and embroideries with logos for defiant and cheeky. But all brands printed on the clothing are fake (ie The Kissing Booth, 00:00 Social Lounge, etc). Fake branding on upcycled clothing challenges traditional rules of retail and reject fast fashion.
SCREEN PRINT
EMBROIDERY
DIGITAL PRINT
Process
I drew sketches by hand, then traced them digitally, to keep an authentic hand-drawn aesthetic. The digital drawings are applied to shirts through various methods including screen print. Additionally, I created 3d versions of the art for promotional purposes.
